Photo credit: ALEJANDRO A. ALVAREZ
“Frankly, until we launched, I was probably the biggest skeptic in terms of whether we’d get noticed at all, and was blown away by how quickly we passed our goal,” said Weinberger, whose unusual campaign started in May.
This tool however wasn’t Weinberger’s first foray into Zombie based hardware. Trucker’s Friend, it is a 2.3-pound, 20-inch tool intended for “any situation that requires hacking, prying, pulling or pounding,” was also a hit among Zombie Apocalypse preppers. Selling more than 10 thousand units in the past four years.
“We saw that people interested in zombies started writing about the product, then posting [on social media] using Trucker’s Friend demolishing zombies and zombie surrogates,” Weinberger said. “A lot of pumpkins were sacrificed using Trucker’s Friend.”
Lil Trucker came about after firefighters who had just used Trucker’s Friend in post-tornado search-and-rescue efforts in Joplin, Mo., about three years ago called Weinberger with a request for a more compact tool that could be worn on a belt and could break windows and cut not only clothing but also metal.
“You can do a lot with a Swiss Army knife, but it can’t cut through trees and chain-link fences,” Weinberger said.